Unlike her "static" media kit, which is updated every six months, this version incorporates real-time data with follower counts and audience statistics. Recently, Greene upgraded her media kit strategy to include an interactive version of the document made on. "It's a really great opportunity to collaborate with brands that aren't necessarily in your niche, but you can show them what your overarching brand story is about, and how it will benefit their brand," Greene said.
#Green envelope clothing professional#
The media kit has also been useful when pitching brands for gifted partnerships, or deals in which she receives free product in exchange for content.įashion brands like Abercrombie are a good fit for gifted collaborations, she said, because while her content is not focused on fashion, she often shoots photo and video content with a professional photographer where her clothing is a key visual element. Using her media kit, Greene was able to sign contracts with brands like wine and spirits marketer Kobrand, as well as cutlery company Schmidt Bros and car manufacturer Toyota. It has become even more important for her as she tries to transition from a food creator to a broader lifestyle brand. While now she receives a majority of collaboration proposals directly from brands, pitching is still part of her routine, Greene said, and her media kit is a key element in that process. To help win over brands, she built a media kit - a document influencers often use to showcase the value that they'll bring to a partnership - with the help of a designer. Greene has been pitching potential partners since the start of her career as a creator in early 2020.
She also recently signed her first branded content deal for Pinterest, where she garners over 10 million views a month. Greene, a full-time food and lifestyle influencer, books five to six partnerships every month that have her posting sponsored content on Instagram, where she has 138,000 followers, and on TikTok, where she has about 212,000 followers. Like many creators, Natasha Greene makes most of her income from branded content deals.
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